THE IDEA CONFERENCE, OCTOBER 30, 2008, TERMINAL 5, NEW YORK CITY
 

BROUGHT TO YOU BY
Advertising Age, Creativity

SPONSORED BY

 
 
BLAKE MYCOSKIE
FOUNDER & CHIEF SHOE GIVER
TOMS SHOES

Before his thirty-second birthday, Blake Mycoskie was honored by the Smithsonian and brunched with the First Lady. The reason for the accolades is as impressive as the accolades themselves: a progressive business that shook convention.

Early on, Blake changed need into opportunity. By age thirty, Blake already had started five successful businesses. His experience, coupled with unique circumstances, would change the world.

While vacationing in 2006, Blake befriended Argentine children who had no shoes. To help, he created TOMS: Shoes for a Better Tomorrow. For every pair purchased, TOMS gives a pair of shoes to a child in need. One for One.

Later that year, TOMS returned to Argentina to hand-deliver 10,000 pairs of shoes. For Tomorrow: The TOMS Shoes Story, the documentary about the Shoe Drop, premiered at the 2008 Tribeca Film Festival.

TOMS has given over 70,000 pairs of shoes to children in need around the world.