Jason Anello is constantly wondering — why’d you just do that? As an Ideologist in Yahoo!’s Buzz Marketing Group, he created a Buzz Labs team dedicated to finding more relevant and genuine ways to connect and communicate with his audiences. He believes you have to listen closely, keep your eyes peeled and find the right time to effectively make a lasting connection with your users/consumers.

Before putting on his “lab coat” Jason thrived on the cutting edge, sometimes bleeding edge, of emerging marketing disciplines and tactics. From small shops to big agencies, from direct to digital to guerrilla, Jason has worked in it or with it. He credits this diversity and attitude in his professional and personal success.

Jason currently lives in Brooklyn, NY and can usually be found brainstorming his next project or next meal.